What can a medium sized business do to create a competitive advantage?   Once viewed primarily as a means for companies to offer information on their products and services, contact centers are increasingly being used to address the full lifecycle of revenue producing activities – from pre-sales support that drives the acquisition of new customers, to personalized lifecycle care that maximizes the retention of existing accounts.     In keeping with the growing sophistication of the marketplace, end-users are demanding additional choices in the way they conduct business transactions.  For contact centers, this shift has caused businesses to augment traditional voice interactions with a broader set of multimedia capabilities such as email, fax, and Web chat.  Concurrently, purchasers continue to exhibit heightened expectations for efficient and satisfying contact center transactions.  With competitive alternatives in easy reach, few businesses can afford performance deviations in their customer care experience.    A contact center solution from Consolidated Technologies, Inc. (CTI) is not only cost-effective and easy to implement, but it was also specifically designed and priced for mid-sized businesses.  The CTI solution offers the ability to leverage Avaya technology, including intelligent routing and integrated IP capabilities, which are available with Avaya MultiVantage¿ Communications solutions such as Avaya Communication Manager and Avaya Call Center applications. CTI provides solutions that grow and evolve with your business for complete investment protection.    For more information on how CTI can take your enterprise from where it is to where it needs to be, please call 1-888-4774CTI today!